The project began with a series of discovery sessions to better understand the company's vision, services, target audience, and overall business objectives. These discussions provided the foundation for developing the brand identity, starting with the logo design. Several concepts were explored before refining and selecting a final direction that aligned with the company's values and positioning.

Once the logo was approved, a brand guide was created to establish a consistent visual system, including color palettes, typography, logo usage guidelines, and other key brand elements. This ensured consistency across all future marketing and communication materials.

With the brand identity in place, the website design process began. Research was conducted to understand industry standards, user expectations, and opportunities to improve the overall experience. Wireframes were created in Adobe XD to define the structure and user flow of the website before moving into high-fidelity designs. Regular feedback sessions with the client helped refine the designs and ensure alignment with business goals.

Following approval, the website was implemented in WordPress, with a focus on responsiveness, usability, and maintaining consistency with the newly established brand identity. In addition to the website, supporting brand materials were designed to create a cohesive brand experience across multiple touchpoints.